REPORT, September 2022

‘The Lipstick Effect’: Which categories are winning or losing in the cost of living crisis? [Spotlight on Beauty and Skincare]


What's thriving or surviving in the beauty and skincare category?


During COVID,we saw a general shift in consumer behaviour, as the world went into lockdown. However, during the cost of living crisis, consumers are behaving in very different ways, depending on their lifestyle and their outlook. 


Need to know what this means for your brand and how you can harness these behaviours to protect your market share? Read our beauty and skincare report to learn: 


  • What’s happening in the category and how this has changed

  • What coping mechanisms consumers are adopting and why

  • Where consumers are cutting/prioritising spend

  • If consumers are trading up or down and why

  • What opportunities you can leverage for your brand

Skincare and beauty COL report