Cost of Living Crisis: Spotlight on skincare and beauty

REPORT, September 2022

‘The Lipstick Effect’: Which categories are winning or losing in the cost of living crisis? [Spotlight on Beauty and Skincare]

What's thriving or surviving in the beauty and skincare category?

During COVID,we saw a general shift in consumer behaviour, as the world went into lockdown. However, during the cost of living crisis, consumers are behaving in very different ways, depending on their lifestyle and their outlook.

Need to know what this means for your brand and how you can harness these behaviours to protect your market share? Read our beauty and skincare report to learn:

What’s happening in the category and how this has changed
What coping mechanisms consumers are adopting and why
Where consumers are cutting/prioritising spend
If consumers are trading up or down and why
What opportunities you can leverage for your brand

At Streetbees, we have a global community of over 4.5 million consumers who interact with us via our app, sharing qualitative data at quantitative scale. Our new insights co-pilot, SBX, uses the power of LLMs to provide hassle-free insights that are easy to access and easy to action. No need to write a brief, script a survey, or run your own analysis. You can simply type in your business question and get the insights you need in as little as 48 hours, putting you ahead of your competitors with robust, real-time answers to your critical business questions.