EXCLUSIVE GUIDE
Emerging Covid-19 Consumer Tribes
How are consumers responding to the pandemic?
Using Streetbees' Covid-19 Human Impact Tracker, our latest guide reveals the different tribes consumers are falling into based on their overall fear levels of the virus
- The behaviour shifts each tribe has adopted, including coping strategies
- What each tribe's behaviour mean for different consumer industries
- How consumers have moved across tribes as the pandemic continues
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