Cost of living crisis: how to develop a winning brand strategy by building consumer empathy to combat inflation
Whether it be incremental changes or drastic cuts - a whopping 63% globally have changed their spending due to the cost of living crisis.
To help leading global brands combat inflation, Streetbees has launched a brand new Cost of Living Monitor across 15 global markets.
Join Mars, Pepsico and Streetbees for a discussion on how brands can respond to consumer tradeoffs and protect market share. You'll discover:
Top categories where consumer spend remains stable and categories that are seeing a significant drop in spend
Which brands are able to protect market share by commanding loyalty and why they are resilient
Which markets and consumer segments are being impacted the most and what their top coping mechanisms are
Walt Elder
Insights & Category Management European Impulse Lead, PepsiCo
Janet Masterson
Director Consumer & Market Insights Global Brands
Vidisha Gaglani
Chief Client Officer, Streetbees
Tugce Bulut
CEO and Founder, Streetbees
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