Streetbees Webinar

Cost of living crisis: how to develop a winning brand strategy by building consumer empathy to combat inflation

Whether it be incremental changes or drastic cuts - a whopping 63% globally have changed their spending due to the cost of living crisis.
To help leading global brands combat inflation, Streetbees has launched a brand new Cost of Living Monitor across 15 global markets.
Join Mars, Pepsico and Streetbees for a discussion on how brands can respond to consumer tradeoffs and protect market share. You'll discover: 
  • Top categories where consumer spend remains stable and categories that are seeing a significant drop in spend
  • Which brands are able to protect market share by commanding loyalty and why they are resilient
  • Which markets and consumer segments are being impacted the most and what their top coping mechanisms are

Walt Elder

Insights & Category Management European Impulse Lead, PepsiCo

Janet Masterson

Director Consumer & Market Insights Global Brands

Vidisha Gaglani

Chief Client Officer, Streetbees

Tugce Bulut

CEO and Founder, Streetbees

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