MRMW North America

The Symbiosis of Emotion and Context in Qualitative Research

 

Watch the recording from our session at MRMW North America which unpacks the role that emotions play in qualitative research, covering:

  • The link between rationality and emotions within consumer decision making
  • How to avoid the risks of bias when collecting and analysing qualitative research
  • The importance of collecting data on emotions in response to products

🗓️  On Demand

Pui-Tien Man

Associate Director of Client Strategy, Streetbees

Paul Shields

Strategic Insights Lead, Streetbees

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