There's a huge opportunity for the male grooming industry in 2021.
Why? For two reasons:
1. A boom in personal care and hygiene product usage, catalyzed by COVID-19
2. The changing definitions of masculinity have enabled brands to market to men in radically new ways.
These factors combined paved the way for 5 very interesting trends in men's personal care in 2021.
Catch up on Streetbees' dynamic webinar exploring men's beauty needs from basic grooming to advanced skincare, haircare, and makeup based on insights powered by our Human Intelligence Platform.
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