Gen Z already accounts for 1/3rd of the world's population, with a collective buying power of $150 billion. This is set to increase to a whopping $ 4.4 trillion by 2030.
Brands continue to wrestle with the need to future-proof their shopper funnel and appeal to this generation - without alienating current consumers. Any missteps can create dire consequences for organisations, ranging from brand credibility through to commercial impact.
Join our panel talk for brands on how to navigate these murky waters by understanding the REAL business impact of Gen Z and how to connect with this ever-evolving customer cohort.
You’ll leave the session with data-driven advice and an understanding of:
The pitfalls of getting it wrong with Gen Z
Ways to navigate the benefit hierarchy of Gen Z
Inspiration on how to execute conscious campaigns with greater authenticity
How to balance social impact with economic performance
Jay Richards
Co-Founder, Imagen Insights
Sheena Henry
Earned Media Manager, Vogue International, a Johnson & Johnson company
Jamie Oyebode
Insights Manager, Sky
Stephanie Money
Executive Strategic Director
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