REPORT, MARCH 2022

Prestige is power: how to grow your beauty portfolio

Prestige beauty usage has exceeded pre-pandemic levels, but today's landscape is a far cry from the traditional definition. So where is the growth?

This report will explore how the Prestige beauty landscape has changed, ways in which different generations are engaging with new trends, and fresh opportunities to grow.

Backed by four core behavioural shifts that we've identified in usage occasions, download this 2022 BPC report to learn how to build on:

1) The move towards 'masstige' mixing

2) Consumer 'skintellectualism', 'skinimalism' and hybrid products

3) Ways to tap into wellness and the focus on 'me'

4) How to create an omnichannel experience

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