Asking consumers to remember things seems a pretty reasonable ask. But, really, how accurate is it? How honest? Are they recalling correctly? Or are they finessing the details to look like a better, more rational person?
If so, they’re not alone. They’re using that pesky monkey brain that insists on rationalizing decisions after the fact. The part of the brain that’s been leading consumers brands astray since the dawn of research.
For brands trying to make decisions based on reality, it’s the lizard brain we need to access. That ancient part of the brain that actually makes the decisions – instinctually and emotionally.
In this webinar, Tim Benner of Streetbees talked about why brands need to reevaluate the way they listen to consumers to really uncover the drivers of decision-making. Watch on-demand now to learn how:
🗓️ On Demand
Director of Client Solutions, Streetbees
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