Streetbees Webinar

Indulge me: how to target mid-morning snacking in the moment

It’s past breakfast time. You look up at the clock - ugh. Lunch is still over an hour away. You need a pick-me-up; a moment of joy to fill the void. Time to pop to the shop. Hmm. What cheeky snack is justifiable before lunch?

Sound relatable? Consciously or subconsciously, we’ve all been there: searching for permissible reasons to indulge ourselves in-between breakfast and lunch. And due to the post-pandemic rise in remote working, cravings are on the up.

Register to join Streetbees to learn how to position your snacks so they are top of consumers minds mid-morning, using the in-the-moment methodology. 

Backed by real-life video moments sent in by our global community, you’ll leave the session with an understanding of:

• Why consumers have new permissible reasons to indulge mid-morning
• Which mid-morning snacks consumers are craving, and why
• What functional benefits of mid-morning snacking resonate with consumers
• New choice drivers and why they’re getting more indulgent
• Varying consumer definitions of indulgence by market - and how you can tailor this into your messaging

🗓️  On Demand