The global zeitgeist has changed the way people consume beer. As drinkers return to on-premise, they are craving connection.
Today, big beer brands are losing to new categories like seltzers and RTDs. To win back market share, brands must consider the fact that drinking beer has become a more mindful purchase. It must deliver against new emotional, values-driven and health-related needs.
Within this framework, we'll uncover where growth opportunities lie for beer brands in 2022.
Backed by fresh in-the-moment beer insights, we’ll cover:
🗓️ On Demand
Executive Deployment Strategist, Streetbees
Strategic Insights Lead, Streetbees
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