REPORT, MAY 2022

‘Let’s get fizzical’ - How to meet the rising demand for functional non-alcoholic beverages

Have you started paying more attention to what you eat and drink? If so, you’re not alone. 2 in 5 consumers claim they’re healthier now than they were before the pandemic, and the importance they place on maintaining a balanced and nutritious diet has increased over the past 12 months. 

Ultimately, we’re all becoming more sophisticated in our understanding of the way our diet impacts our mind and body. As a result, we’re actively seeking out beverages that offer us the right benefits at the right time. 

Backed by behavioural shifts we’ve identified in beverage occasions, download this report to learn:

• Why more consumers are seeking out functional beverages
• Which functional beverages appeal most, and why
• Which functional benefits resonate with today’s consumers
• Which consumption occasions these functional beverages win in 
• What the opportunities are for your brand to play here