Streetbees Webinar

‘The Lipstick Effect’: Which categories are winning or losing in the cost of living crisis?

While some CPG categories are struggling during the cost of living crisis, others are thriving. This is the foundation of the ‘lipstick effect’ concept. Affordable luxuries, like lipstick, seem to be recession-proof, while others take the hit.

Need to know how consumers are engaging with your category right now and what you can learn from other thriving categories?To help your CPG brand protect market share, Streetbees has launched a Cost of Living Monitor and will share the latest insights in this webinar for the food, beverage, alcohol, beauty and personal care categories.

Join the webinar to find out:

  • What’s happening in each category and how this has changed
  • What coping mechanisms consumers are adopting and if they differ by category
  • Where consumers are cutting/prioritising spend and why
  • If consumers are trading between categories and why
  • What this means for your brand
  • What you can learn from the top performers

Molly Hayes

Global Senior Director of Growth, Foresight & Innovation Insights, Mars Wrigley

Melinda V. Johnson

Director, Marketing - Hair, Henkel

PT Man

Client Strategy Director

Derya Guvenc

Strategic Insights Lead


Want to be a thought leader? 

We're looking for industry experts to share their insights and experience for webinars, roundtable, content and more. If you're interested in being a thought leader or Streetbees  evangelist, please email