REPORT, MARCH 2022

'Lager' than life: 2022 beer growth opportunities

The beer industry is in a crisis. 

Pubs and bars were shut down for almost two years. Beer prices skyrocketed. Many consumers swapped beer for new and emerging categories. And they’re making more mindful purchases than ever before. 

But it’s not all doom and gloom: our dashboards have revealed three data-driven opportunities to grow your beer brand and get it back to pre-pandemic levels.

Backed by three behavioural shifts that we’ve identified within our usage occasions, this report will show you how you can regain your beer market share by:

1. Building more connections amongst drinkers with lower ABV beer

2. Highlighting conscious purchase drivers, with inspiration from challenger beer brands

3. Tapping into the ‘functional benefit’ trend found in other categories, such as soft drinks

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