The Birds and the Bees:
Has post-pandemic dating changed consumer choices for good?
Let’s not sugar-coat it: lockdown was tough on singles. But it also brought some game-changing revelations, such as this: why spend £50 on dinner with a stranger you might not even fancy, when you can go for a walk in the park or jump on a video call date for free?!
63% of singles plan on keeping changes like this to their dating habits. Meaning post-pandemic, people are spending LESS. That’s great news for consumers - but what about consumer packaged goods (CPG) brands for whom the old ways were
working rather well?
To help CPG brands navigate the new dating landscape, we’ve spoken to thousands of singles globally, and we’ve uncovered three growth opportunities to help you win in this brave new dating world. In this report, you’ll learn how to:
- Innovate products that help ease pre-date nerves
- Ensure relevance to a more casual, on-the-go dating occasion
- Elevate the new in-home date
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