Gin-sights: The post-pandemic trends
driving the alcohol market
Streetbees has been having conversations with global consumers at the moment
they pour, mix and enjoy their drinks - to unveil how they’re feeling and why.
After analysing thousands of responses from ten markets (US, UK, France,
Germany, Russia, China, India, Brazil, Mexico and Turkey), our machine learning
has detected three growth opportunities for alcohol brands:
- Develop products that help consumers de-risk experimentation
- Innovate in the super-premium space
- Combine low alcohol and low calorie messaging
In this report, we’ll take a deeper dive into these Demand Spaces, to help you
uncover the needs you need to meet to grow your alcohol brand in the
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