EXCLUSIVE REPORT

Lifting the lid on beverage behaviour

The at-home and on-the-go trends shaping the drinks sector

During lockdown, consumers were forced to recreate ‘third space’ experiences like coffee shops from their living spaces. This trend has continued: today, 50% of consumers are buying drinks less frequently out-of-home. We have identified three key growth opportunities for beverage brands from our data, to help replace the loss of sales in this out-of-home channel:

• Sell connection, not just coffee
• Bring the barista into the home
• Make the infrequent more indulgent

In this report, we share our findings and direct feedback from consumers in the US, UK, France and Italy about the gains and losses from the post-pandemic beverage market. We’ll give a deeper dive into the growth opportunities above; sharing tips on how you can use emerging at-home and on-the-go trends to meet changing consumer expectations.

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