Snacking in Limbo: How long can you go?


Post-pandemic, the say/do gap in healthy snacking is bigger than ever. To help close it in this report we analyse in-the-moment snacking from global consumers to understand what’s really driving their choices.
Our machine learning has identified four emerging demand spaces for snacking brands to win in this category:


  • Focus on healthy ‘twists’ 
  • Pay attention to the rise of the ‘functional snack’
  • Give consumers ‘license to snack’
  • Align with flexi-living occasions

While a whopping one in two globally claim to have changed their health behaviours since the pandemic, just 10% give health as the top reason for choosing a snack or treat when prompted in the moment of consumption. It’s time to close the say/do gap in healthy snacking once and for all.


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Snacking in limbo report cover