The condiment conundrum

What's next for sauce and spice?


71% of US and UK consumers have expanded their culinary repertoire since lockdown - and the boom in cooking from scratch is here to stay. How have tastes changed as a result of this shift? Are consumers tastes more adventurous now? Are they using condiments to elevate their meals?


With the global condiments market projected to exceed $12 billion in 2021, there’s plenty of opportunity. But where, exactly. Plant-based? Exotic spices? Low salt? Or precisely replicating their favourite chain restaurant experience?


Download our new report to learn what’s really driving consumer demand and where the best growth opportunities lie. You’ll find out:


  • How fakeaways pushing consumers towards new flavours
  • The flavour profiles set to take off next
  • How a focus on healthier living is opening new opportunities for leading food brands.


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The condiment conundrum