People have never had so many choices when it comes to at-home entertainment, meaning it's not just about getting subscribers - it's about engaging them long term. From binging box sets to movie marathons, consumers are willing to spend a significant amount of their free time in front of a screen - the question remains, how do we keep them coming back?
Streetbees' new solution 'Life at Play' uncovers consumers' entertainment needs going forward - this is particularly important as countries ease COVID-19 restrictions and the public have more opportunity to spend time out of home.
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