Unboxing the subscription economy: How to unlock one of Europe's biggest growth opportunities in 2021 and beyond
This report shares our analysis of the European FMCG subscription economy in 2021, and shares our data-driven tips on how you can unlock it. You'll learn:
- Why subscriptions took off in lockdown 2020
- Why the 2021 market remains ripe and ready for growth
- What messaging to use to optimise your customer acquisition and retention
- Best practise tips on how to plan your marketing, comms and innovation strategy
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