WHITEPAPER

How shopper priorities towards the environment have changed as a result of the pandemic

Our whitepaper uncovers four sustainable consumer tribes and how to build effective communication strategies for each. In this report, you'll discover:

  • What 'sustainability' means to British consumers
  • The impact of the pandemic on sustainable behaviour
  • Four different sustainable consumer tribes
  • How to market to each sustainable consumer segment

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How consumer sustainability priorities have changed since pandemic