Gen AI tools like ChatGPT and Bard are going to have profound implications on functions like marketing and brand communications. However, many CPG brands are only focusing on its uses for areas like content generation and production.

Beyond these top-level efficiencies, Generative AI will fundamentally change how marketing departments operate, allowing your teams to place more focus where it belongs — on the consumer.

Instead of focusing solely on production, successful CPG  insights and marketing teams are thinking outside of the box and exploring how Generative AI can help them put consumers at the heart of their marketing initiatives and creatives. 

Streetbees CEO, Vidisha Gaglani was joined by Global Insights Lead at The Clorox Company, Ivan Arrington on the 27th of September for this The Cogs Behind the Creative webinar. 

Catch up on the recording to get a clear understanding of: 

• How Generative AI can be leveraged throughout the marketing funnel
• How your team can use Generative AI to get closer to your consumers through insights
• What you should watch out for and why