For the third year in a row, consumers are kicking off the New Year with a huge sense of uncertainty. Attitudes and behaviours will continue to evolve to cope with whatever comes our way in 2023, including the possibility of a looming recession.
But what does this mean for your brand and how can you prepare for the rocky road ahead? By analysing several of our data sets, we’ve identified four global consumer trends that are set to shape the CPG landscape this year.
Listen back to our webinar to learn more about these four facets of consumer behaviour and how you can harness them to grow your brand in 2023.
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