While some CPG categories are struggling during the cost of living crisis, others are thriving. This is the foundation of the ‘lipstick effect’ concept. Affordable luxuries, like lipstick, seem to be recession-proof, while others take the hit.
In our first edition of ‘The Lipstick Effect’, we uncovered which categories were winning or losing in the summer months. In this winter edition, we take a look at how this has evolved with the shift of seasons and what you can learn from the categories that are thriving right now.
This webinar features insights from our Cost of Living Monitor for food, beverage, alcohol, beauty and personal care categories.
Watch it now to find out:
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