FMCG leaders: how to break industry gender bias

An International Women's Week panel discussion hosted by Streetbees

FMCG brands have reinforced gender stereotypes since forever.

Blue, straight lines for boys. Pink, curvy shapes for girls. And don’t get us started on the language used.

Not only that, FMCG businesses are some of the world’s biggest employers. They've influenced women both within their organisations, and in turn, the billions of consumers who use their products.

Inspired by the International Women’s Day 2022 theme ‘Break the Bias’, we’ve brought together a panel of senior FMCG leaders to address these structural issues head on.

With an intersectional mindset, catch-up on our international women's day roundtable to learn how to:
 
- Support and empower your female colleagues, including those from under-served backgrounds
- Get internal buy-in championing initiatives such as the gender and racial pay gaps
- Deconstruct discourse and around terms like 'women in leadership'; their connotations and implications
- Reimagine product development and marketing to debunk outdated stereotypes without being tone deaf