Webinar

Making it in the Metaverse: How to connect with your customers in the virtual world

Virtual reality isn’t new news. From the Nintendo Virtual Boy in the 1990’s to Google’s cardboard VR headsets in the 2010’s, brands have been dabbling in the world of virtual reality for decades. But these initiatives were only ripples in the pond.

Now, with the introduction of Meta’s Quest and Apple’s Vision Pro, VR and the metaverse are making big waves and brands are exploring opportunities to virtually connect with their customers.

To help you get to grips with this emerging space, we’ve used conversational research at scale to understand how customer perceptions of the metaverse are evolving and which avenues you should explore to capitalise on this growing opportunity.

Watch the webinar on-demand to learn about:

• The past. How customer perceptions of the metaverse have evolved and what has and hasn’t worked for brands so far.

• The present. How customers feel about VR and the metaverse now, including their expectations of it and their openness to engage.

• The possible. Potential pathways you can explore to connect with your customers in the virtual world.

Your Details

Spotlight on the contributors

Sam Rayner

Product Director, Streetbess

Starting as a Research Manager at Streetbees six years ago, Sam is a research expert that went on to look after solutions and special projects. Sam is now the SBX Product Director, working on developing and refining our product and on delivering client projects.

Derya Guvenc

Strategy Director, Streetbess

Derya is a seasoned strategist with a keen focus on retail strategies and innovation opportunities. Her expertise lies in leveraging data to create meaningful narratives that connect with audiences on a personal level, helping her clients stand out in today's competitive market.

Philippe Ladvocat

Marketing & Digital Manager, Warner Bros. Discovery

Phillippe is responsible for the entire editorial strategy and production for brands such as Cartoon Network and Boomerang in the UK and Nordic countries, which includes managing and creating content for websites, apps, games, and YouTube. Philippe has an abundance of experience as a digital producer for entertainment and journalism, in all aspects of video and media production.

Dr Christina Yan Zhang

CEO, The Metaverse Institute

Christina is an award-winning metaverse pioneer with 18 years of experience turning visionary ideas into impactful success. She began her journey in 2006 with a master’s focus on the metaverse and completed a PhD on digital twins for the AEC industry in 2012. Christina has worked with government ministers, university presidents, and Fortune 500 CEOs, developing global strategies and fostering innovation. Her expertise bridges cutting-edge technologies with real-world applications to create meaningful outcomes.

About the study

Study 1 - General Population

898 respondents across 9 markets

Study 2 - Gamers

654 respondents across 4 markets

Using SBX, we generated a best-in-class brief and conversation guide in 20 minutes

SBX launched a conversational survey with our community, collecting verbatoms and videos

SBX transformed the data into a tailored interactive report in just a few days including the insights for this whitepaper

Want to see our consumer behaviour platform in action? Get in touch to get a tour of SBX.

Streetbees finds the human in the data, making high-quality insights accessible — at scale. Book a demo to chat to one of our experts and learn how SBX can get you the answers you need, whenever you need them.

Book a demo

Explore other Streetbees Shares resources

Explore

The Buzz Newsletter

Get fresh bi-weekly consumer insights delivered straight to your inbox

Whitepapers

Access in-depth analysis of the latest consumer and industry trends

Events

Attend webinars to hear from industry experts and brand leaders

Blog

We explore the latest trends and innovation in market research