Cost of living crisis: how to develop a winning brand strategy by building consumer empathy to combat inflation

Whether it be incremental changes or drastic cuts - a whopping 63% globally have changed their spending due to the cost of living crisis.

To help leading global brands combat inflation, Streetbees has launched a brand new Cost of Living Monitor across 15 global markets.

Join Mars, Pepsico and Streetbees for a discussion on how brands can respond to consumer tradeoffs and protect market share.

You'll discover: 

- Top categories where consumer spend remains stable and categories that are seeing a significant drop in spend
- Which brands are able to protect market share by commanding loyalty and why they are resilient
- Which markets and consumer segments are being impacted the most and what their top coping mechanisms are