WHITEPAPER, JANUARY 2022

Five behavioural dimensions to watch out for in 2022

Had a big, self-evaluating existential crisis during lockdown? Have your daily rituals and attitudes towards life changed ever since? You wouldn't be alone.

In this report, we'll explore five key behavioural dimensions brought on by the pandemic shaping CPG markets in 2022:

1. Existential and attitudinal resets

2. New daily habits and heuristics

3. A growing disenchantment with digital

4. A greater spotlight on sustainability

5. The focus on in-home social occasions

Against this backdrop, you'll uncover actionable advice on how to:

• Ingrain your CPG products into these new and emerging habits and consumption moments
• Inject more joy and humanity into these occasions
• Pivot your short and long term strategy to meet these fundamental changes

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