
‘The Lipstick Effect’: Which categories are winning or losing in the cost of living crisis?
‘The Lipstick Effect’: Which categories are winning or losing in the cost of living crisis?
Need to know how consumers are engaging with your category right now and what you can learn from other thriving categories?
To help CPG brands combat inflation, Streetbees has launched a Cost of Living monitor across 15 global markets and has shared the latest insights in this report.
Download it for free to learn:
- What’s happening in each category and how this has changed
- What coping mechanisms consumers are adopting and if they differ by category
- Where consumers are cutting/prioritising spend and why
- If consumers are trading between categories and why
- What this means for your brand
- What you can learn from the top performers
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